The TCurve Flight series is a premium range of high performance and responsive graphite rods ideal for lure spinning situations where finesse and precision are essential.

These prestigious new single piece rods are designed to be specifically matched with Shimano's new Fire Blood reel range in both colour and performance. Made of high modulus graphite, they feature lightweight single foot Fuji guides, new Shimano Fossilwood reel seats, and soft synthetic grips. The butt section also makes use of a split grip design to cut down on weight and increase rod performance.

Looking better than ever, the Raider range comes back with an even spicier paint job than ever before – Mexican Fire!

Just like the SSX range, Starlo doesn’t put his name behind just any product. They have to work, and most of all have to meet his high expectations of high-performance and versatility. New upgrades for 2008 include painted Fuji reel seats, attractive metal trimming and newly designed handles (spin models only).

The Steve Starling (SSX) range of rods has always been extremely popular due to the fact that Starlo has put his reputation, design skills and experience in the field behind a product that he uses day in and day out.

Shimano has had a long association with Beastmaster, and the resurrection of the name through this series implies tough rods for tough fish under tough conditions.

These rods are every bit as sharp as the swords they were named after. Graphite blanks, Fuji guides and graphite reel seats are a feature, with cork grips on the lighter rods and hard-wearing EVA on the bigger outfits. Whether you spin for trout, troll for barra, flick Squidgies for snapper, or surf fish for salmon, there's a rod here to suit, and the deep purple blanks look absolutely sensational.

The new Aqua Tip rod range is going to prove popular with anglers for the incredible value for money they represent and for the wide variety of applications that the range caters for.

This is a big rod range, perfect for newcomers to fishing. They're high on performance and quality, but not necessarily on price.

These days more and more ladies are heading out on the water and dropping a line. This series of rods were designed specifically for the growing army of female anglers.

The name says it all – these rods are designed for kids! After all, the juniors of today are fishing’s future – start them off with a rod that will catch them fish, but even more importantly, has been designed specifically to handle the rigours and bumps that kids regularly subject them to.