Shimano Turns on the Power
Shimano officially announced Dura-Ace Di2, a technologically advanced, electronic shifting option for the all new 7900 series Dura-Ace. Comprised of Dual Control type shift / brake levers, front derailleur, rear derailleur, and a battery pack, the new Dura-Ace Di2 7970 components provide precision electronic performance and integrate seamlessly with components from the 7900 series Dura-Ace group ...
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SHIMANO’S COASTING WINS GOLD “IDEA” AWARD
IRVINE, Calif. (July 28, 2008) – Shimano’s Coasting project, a design collaboration between the bicycle components leader, global innovation and design firm IDEO, and Coasting OEM partners, Giant, Raleigh and Trek, received the Gold IDEA Award in the International Design Excellence Award (IDEA) competition presented by the Industrial Designers Society of America and sponsored by BusinessWeek. The ...
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Fothen and Freire ride new DURA-ACE to victory
Markus Fothen celebrated the biggest victory in his career yesterday by winning the 5th stage of the Tour de Suisse. The German rider of Team Gerolsteiner was riding the new DURA-ACE 7900 groupset, providing the ideal symbiosis of lightweight, stiffness and performance. Finally out there to set new standards in professional cycling.
Fothen used also other high end SHIMANO components such as DURA-A... More
Fothen used also other high end SHIMANO components such as DURA-A... More
Shimano Introduces 2009 Dura-Ace
Irvine, CA June 2, 2008 – Shimano introduces the all new 7900 series Dura-Ace. The new mechanical Dura-Ace group loses over 135g while maintaining it’s legendary durability and improving performance and ergonomics.
Since 1973, Shimano’s Dura-Ace components have been at the forefront of pro racing and pro-level technology. Dura-Ace has continued its legacy of being proven in the peloton as wel... More
Since 1973, Shimano’s Dura-Ace components have been at the forefront of pro racing and pro-level technology. Dura-Ace has continued its legacy of being proven in the peloton as wel... More
Shimano Helps to Build More Bike Trails
Lighter, More Powerful 2009 Saint Component Group
Redesigned Group Offers Riders More Options, Retains Legendary Toughness
Shimano combines design and engineering prowess with current riding trends in all-mountain, freeride and downhill and mountain bikes, in the lighter and incredibly durable 2009 Saint component group. The redesigned group follows the evolution of aggressive mountain biking, where riders are more focused on finding their flow ... More
Shimano combines design and engineering prowess with current riding trends in all-mountain, freeride and downhill and mountain bikes, in the lighter and incredibly durable 2009 Saint component group. The redesigned group follows the evolution of aggressive mountain biking, where riders are more focused on finding their flow ... More
