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| Shimano Sponsors Video Contest to Share the Fun of Cycling |
| 17/04/2007 |
| Nunspeet, The Netherlands |
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Shimano Europe is the sponsor of a YouTube website competition for posting short videos on the topic of "I want to ride my bicycle"... The competition got a lot of attention from the moment it was published online. After just five days, already more than 3.500 people viewed the introduction video (see link below) and already 27 new videos were uploaded with cycling as a common theme.
Shimano is asking consumers to upload videos such as TV adverts extolling the virtues of bicycling to a mainstream audience. Just great images of cycling that could make the average consumer get out there and ride…for the sheer fun of cycling.
The video submissions must be two minutes or shorter. The judging will take into account public popularity of the videos, ie number of YouTube views, but there will also be off-line judging on the merits of the videos submitted.
The competition winner and two runners-up will win Shimano components. Shimano Europe has sponsored an Alfine groupset in the new black colour and a lot of other prices.
The competition closing date is 30th August 2007 (the first day of Eurobike, Friedrichshafen) and the winner will be announced on 24th September (the first day of the Interbike OutdoorDemo, Las Vegas).
Introduction video:
http://www.youtube.com/watch?v=jIIZmQUOZf8
View videos uploaded by consumers:
http://www.youtube.com/group/BicycleAdCompetition
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