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| “Reliability Campaign” helps you to select a good quality level bicycle |
| 22/01/2007 |
| Nunspeet, The Netherlands |
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Shimano Europe has organized a “Reliability Campaign” to help you by recognizing good quality level bicycles in the market. Unfortunately there are still a lot of poor quality bicycles being offered and for a consumer it is sometimes difficult to select a bicycle with components that are functioning well.
That’s why Shimano, the famous manufacturer of high quality bicycle components, set up this campaign. The participating bicycle manufacturers can mark their bicycles as “Silver Edition” or “Gold Edition” acoording to the following rules:
Bicycles that are mounted with a Shimano rear derailleur, front derailleur, cassette and shifter can be recognized by the “Silver Edition” mark. The Silver Edition status is also being given to bicycles with a Shimano internal geared hub and shifter. Bicycles that also have been mounted with a Shimano crankset and cables are labeled as “Gold Edition”. By selecting a Silver or Gold Edition bicycle it is always clear for you that this bicycle is mounted with high quality Shimano components.
A pilot campaign ran last year in Bulgaria and was very successful. As a result, the campaign was extended to the following countries for a period of at least three years as from 2007: Greece, Slovenia, Romania, Serbia, Slovakia, Czech Republic, Hungary and Poland.
The bicycles in the “Reliability Campaign” are all being provided with a Shimano service book that contains three parts: The first chapter explains about technical features of Shimano products. The second part is reserved for information about the bicycle itself such as brand, model number and frame number. The final part is consisting of checklists for regular service.
Your dealer will mention in this book all regular service activities that took place on the bicycle so you will have a perfect overview. Furthermore it will increase the value of your bicycle when you would like to sell it and it also is an evidence of ownership that could be used for example when your bike was stolen.
Dealers participating in this campaign can be recognized by the “Reliability has a name” metal plate, window sticker or poster. Shimano expects, together with the participating bicycle manufacturers, that this campaign makes it easier for you to select a bicycle that perfectly fits your needs.
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